Rows of cars at a drive in theater in Los Angeles, 1934.

(Source: huntington.org)

Models cavorting on a Richfield Oil truck on the RKO backlot, Los Angeles, 1929.

(Source: huntington.org)

A dramatic photo of the Richfield Tower’s spire in flames, 1954. The Art Deco landmark survived the inferno, only to face the wrecking ball in 1969.

A dramatic photo of the Richfield Tower’s spire in flames, 1954. The Art Deco landmark survived the inferno, only to face the wrecking ball in 1969.

(Source: pulpinternational.com)

“Royal Gives Time”: the Royal Credit Jewelers clock at night, 708 South Hill Street, Los Angeles, 1930.

(Source: digitallibrary.usc.edu)

Dodger Stadium aerial view, 1962.

“Mister, here’s a real paper!”: L.A. Times billboard and its model, 1935.

(Source: huntington.org)

A clean, well-lighted place: the welcoming neon glow of Simon’s Drive-In Cafe at night, Wilshire and Fairfax, 1939.

(Source: huntington.org)

The first telephone pay station in Los Angeles, at 228 S. Spring Street, 1899. The service was not cheap: that 50¢ per minute call to San Francisco would cost $13.58 per minute in today’s dollars.

(Source: photos.lapl.org)

The neon sign on the CBS-KNX radio studios on Sunset Boulevard, 1939.

(Source: photos.lapl.org)

A War Bonds event at the Hollywood Bowl, 1944.

(Source: calisphere.universityofcalifornia.edu)

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